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Amruta Mali

  • Proficient in qualitative & quantitative UX research

  • Masterful in creating compelling UI designs

  • Strategically collaborates with leadership

  • Effectively partners with engineering

UX Design | UX Research | UX Strategy  ​

10+

Years of Experience

User Research

UX Strategy 

UX/UI Design

​

10+

Enterprise Products

Launched

B2B, SaaS

1M+

Users

B2C

App & Website

​

case study

Case Studies

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Reducing Warranty Cost with Better Design.

I drove product strategy, user research and product design to create a new B2B product for Ford engineers.

*Password protected

1K+

Users for

MVP

360+

Vehicle Feature Teams Benefit

2M+

Estimated Warranty Cost Saved

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Making the Engineering Team's Job Easier.

Led end to end design of an enterprise product that helps Ford engineers build cloud infrastructure. 

50K

Users Post-MVP

27%

Decreased Drop-off Rates

1

Design System Created

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Designing for 1 Million+ Members!

At RBFCU- a leading federal credit union, I designed 'Lending products line', Android app and redesigned the website.

23%

Increase in online lending application

2%

Decrease in Auto loan drop-off rates

1M

Users

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Increasing Time-to-Productivity for Incoming Developers. 

I spearheaded user research and SME/Internal stakeholder collaboration to streamline onboarding experience for Ford E-commerce developers.

200

Users

100%

Improvement in Shipping Delays 

1

Week Reduction in Time-to-Productivity

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Improving UX of a Complex Dash board with Limited Resources. 

I led user research, designed efficient ways of communication with the users and established ways to reduce tech & design debt.

60s

Reduction in Task Completion Time

30%

Reduction in 1:1 Support Requests  

50

Users

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Elusive Numbers to Accessible Dashboard. 

Rapidly redesigned project-tracking dashboard in a legacy application.

3

Business Units 

as Users

10s

Reduction in Accessing Primary Metric

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Website for a Proof-of-Concept Enterprise Product.

Designed a website to market an enterprise product that provided services to SaaS teams.

11

SaaS Teams 

as Users

50%

Increase in CTR to 'Idea Lab'

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*Based on usability test results

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Helping Residents of Flint, MI.

Performed user research, extracted insights from vast user data, created information architecture.

20+

100+

Field User Interview

Interviews'

Data Analysis

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Get in touch with me @

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Amruta Mali

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